MODURA APP
MODURA APP
BACKGROUND
Modura is a new eCommerce clothing brand designed for trendy men and women between 18 and 25 years old. These individuals are early in their careers and are looking for an affordable solution for business casual clothing to wear to their jobs in urban areas.
LOGO CREATION
I kept it fairly minimal and modern to build off of Modura’s tone. However, to stray from “blanding”, I shifted the type to emulate a lightning bolt.
COLOR PALETTE
I chose Modura’s color palette based off of The Vessel. The Vessel, a beautiful, architectural piece in the Hudson Yards neighborhood of New York City. Hudson Yards is home to several high-end office buildings. I imagine Modura’s clients would work in an area like this.
STYLE TILE
This is where my vision for the Modura App comes together. I created my icons and selected my typography carefully. I want to portray the simplicity of Modura, but also its uniqueness.
CONCLUSION
Modura is young, trendy, & professional. I believe I captured this through in my work. These are three screens that showcase the login and search feature. I am very pleased with how this came to fruition.
