My work spans fintech, e-commerce, and athletic technology with a focus on creating experiences that balance user needs with business impact. I approach each project through user research, cross-functional collaboration, and data-driven iteration. To deliver results, I combine strategic thinking with detailed execution—whether designing payment integrations that process millions of dollars or redesigning platforms that drive measurable conversion growth. I work to create solutions that are both functionally sound and engaging so that companies can scale while users feel supported throughout their journey.