Personal Branding Work
BACKGROUND
I have always been intrigued by good branding. Whether that is a funky font on a health beverage in Happier Grocer or a bold campaign that stops me mid-scroll, I wanted to create a logo that evokes that same emotion I feel when looking at those brands. Good branding isn't just about aesthetics—it's about connection, memorability, and the ability to communicate personality at a glance. My goal was to design a personal mark that feels approachable, confident, and distinctly mine.
COLOR PALETTE
I chose my color palette based on my 3-year-old Italian Greyhound, Pippy. I have always said purple is "her color" and she knows it. Over the past few years, I've associated that color with her—it's familiar, it's playful, it's bold. It's approachable, but confident. I knew this shade of purple captured exactly how I wanted to present my personal brand: energetic yet polished, distinctive yet versatile. The neutral grays and black provide balance and sophistication, allowing the purple to stand out while maintaining professional credibility.
LOGO CREATION
My full name is Savana, but I've always loved when my friends call me “Sav”. It's punchy, it's bold, it's me. The exclamation point is an overused character in my everyday typography—whether I'm texting, writing emails, or reacting to something exciting—so why not make it part of my visual identity?
I wanted the logo to feel dynamic and energetic. The "SAV!" wordmark mirrors my design philosophy: approachable but confident, playful but polished. The letterforms have a modern, geometric quality with sharp angles and clean lines that feel contemporary and distinctive. The exclamation point punctuates the mark with personality and energy. It's a logo that doesn't take itself too seriously, but still commands attention—just like I aim to in my work.
STYLE TILE
This is where my vision for my personal brand comes together. I created my logo and selected my typography carefully to reflect who I am as a designer. I wanted to portray confidence and energy, but also approachability and authenticity. The bold purple palette paired with clean neutrals creates a visual identity that feels contemporary and distinctive without being overly serious. The geometric letterforms in my logo, combined with the expressive exclamation point, set the tone for a brand that's professional yet personable—striking the balance between polished craft and genuine personality.
CONCLUSION
This personal branding project was an exercise in translating who I am into a visual identity that feels authentic and intentional. From selecting a color palette inspired by my dog Pippy to designing a wordmark that captures my energy and approach to design, every decision was made to create a cohesive brand that reflects my values: confidence, approachability, and attention to craft. The result is a visual system that I'm proud to put my name on—one that communicates my personality while maintaining the professionalism and polish I bring to my work. This brand isn't just a logo; it's a representation of how I show up as a designer and the experiences I aim to create.
